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Lifestyle Retail Centers
A New Form of Retail Development
A decline in the traditional mall (strip-mall) over the past two decades has been followed by an increase in the popularity of new retail centers called lifestyle retail centers.

These centers represent a departure from previous retail development that was often focused more on attracting and maintaining retail tenants rather than the needs and desires of the customer.

The Fontana Promenade is meant to customize its environment to the changing lifestyle of the consumer so as to make it a stimulating place to socialize and gather.
Bird's Eye View of the Fontana Promenade
Goal
The City's goal is to create an area where residents of Fontana will be able to take care of most of their recreational and social needs like shopping, dining, and entertainment, thus keeping and creating more sales tax revenue for the City.

Contact Us
For more information, contact Elisa Grey, Economic Development Manager, at (909) 350-6741.

Fontana City Hall
8353 Sierra Ave.
Fontana, CA 92335
Ph: (909) 350-7600
M-Th, 8am - 6pm